About Froukje van der Avoird

FROUKS creates a lifelong decoration that is just as unique as your personality. Froukje van der Avoird is an Amsterdam based goldsmith. Since four years her collection is sold at BLOU. Every piece she creates is a unique jewel with (semi-)precious gem and mineral stones in gold or silver settings. Froukjes collection has been evolving over the years. It was an old highschool teacher who noticed her talent for composition and fine art and motivated her to explore the craftmanship of goldsmithing. Now, 20 years later, she developed an authentic style and a vast network of regular clients.

The smith’s secret?

FROUKS is known for her playful, colourful, bold and abundant jewelry. Her designs are pure celebrations, blending organically with the wearer and the life event. Froukjes sparkling character and step-by-step approach takes the client along a journey in which they follow the design of their jewel. She puts her sensitivity and experience at work designing pieces for life.

‘Sometimes I bump into someone who is wearing a ring I designed three years ago, and I feel that the jewelry is not mine anymore: it has completely and organically fused with the person wearing it.’

With a broad knowledge of the materiala creative mind that is always at work; and an open and positive attitude towards requests, Froukje puts her magic into her collection. You can choose a ready-made piece from the collection, or use this as a starting point for a new design. FROUKS also blends old pieces into a new jewel for a special life event like a wedding, birthday or remembrance.

Froukje is also often giving workshops in her atelier in the West Harbour of Amsterdam.

Website Frouks