At BLOU, you will find unique and personal jewelry, handmade by Froukje in the heart of Amsterdam. Read more about Froukje’s work or get inspired by our online collection.
BLOU is a store where artistic freedom takes center stage. Founded by Froukje van der Avoird, it is a creative space where no two pieces of jewelry are the same. Over the years, Froukje has collaborated with several fellow goldsmiths—always with creativity as the starting point. At BLOU, you will find unique jewelry with a playful twist.
At BLOU, we do it all. You can have a piece of jewelry custom-designed, have an existing piece repaired, or find a beautiful item to wear every day. Feel free to contact us or visit our shop between Leidseplein and the Spiegelgracht.
You can also come to BLOU for repairs or adjustments to your own jewelry. We consider reliability very important. After all, you are entrusting us not only with valuable materials, but also with a piece of jewelry that holds important memories and meaning. We will review your wishes together and support you with professional advice. That way, you can be assured that your repaired or adjusted piece of jewelry will last for many more years (or even lifetimes)!
Froukje van der Avoird has over 25 years of experience as a goldsmith. Having finished the full goldsmith training at the Vakschool Schoonhoven, she developed an authentic and playful style. Her love for all kinds of gems and minerals leads to a diverse and colourful portfolio and a broad knowledge of different materials. She is able to grasp the personality of her clients and infuse them in her jewelry
Her jewelry is characterised by bold shapes and bright and abundant use of colours.
