Dear customer, because of the quickly rising gold price we are forced to increase the prices of our golden jewelry. Newly-made jewelry containing gold is therefore more expensive than currently shown in the webshop. Jewelry still in stock or without gold, remains the same. We will always contact you if a piece becomes more expensive than shown, and are working to update our prices soon. Apologies for any inconvenience. With love from BLOU Dismiss

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About Froukje van der Avoird

FROUKS creates a lifelong decoration that is just as unique as your personality. Froukje van der Avoird is an Amsterdam based goldsmith. Since four years her collection is sold at BLOU. Every piece she creates is a unique jewel with (semi-)precious gem and mineral stones in gold or silver settings. Froukjes collection has been evolving over the years. It was an old highschool teacher who noticed her talent for composition and fine art and motivated her to explore the craftmanship of goldsmithing. Now, 20 years later, she developed an authentic style and a vast network of regular clients.

The smith’s secret?

FROUKS is known for her playful, colourful, bold and abundant jewelry. Her designs are pure celebrations, blending organically with the wearer and the life event. Froukjes sparkling character and step-by-step approach takes the client along a journey in which they follow the design of their jewel. She puts her sensitivity and experience at work designing pieces for life.

‘Sometimes I bump into someone who is wearing a ring I designed three years ago, and I feel that the jewelry is not mine anymore: it has completely and organically fused with the person wearing it.’

With a broad knowledge of the materiala creative mind that is always at work; and an open and positive attitude towards requests, Froukje puts her magic into her collection. You can choose a ready-made piece from the collection, or use this as a starting point for a new design. FROUKS also blends old pieces into a new jewel for a special life event like a wedding, birthday or remembrance.

Froukje is also often giving workshops in her atelier in the West Harbour of Amsterdam.

Website Frouks

Jewelry by Froukje

  • Ruby Ear Pendants

    From: €99
  • Ring brilliant cut amethyst

    €439
  • Silver ring for man with Labradorite set in gold

    Silver ring with Labradorite set in gold

    €425
  • Caviar Ring – Garnet

    €595
  • Gold Earrings

    From: €129
  • Pearl Wire Tourmaline Necklace extra long

    €765
  • Ring cabochon aquamarine

    €475
  • Abalone and Crystal Doublet Ring with Topaz

    €495
  • Blue Tourmaline Necklace with Gold Beads

    €379
View all Jewelry by Froukje

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Opening Hours

Tue – Fri: 11.00 – 18.00
Saturday: 11.00 – 17.00
Sunday: 12:00 – 17:00

It is also possible to schedule an appointment outside our opening hours.
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Contact

Lange Leidsedwarsstraat 145 sous
1017 NK Amsterdam
info@blou.amsterdam
+31(0)20-3203202

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